In the bustling streets of siddharthnagar, amidst the vibrant chaos of the fashion world, Nandita Verma envisioned a different kind of sparkle. In 2024, she, alongside her siblings Baljee Verma and Aayush Verma, breathed life into "Riwaaz" an imitation jewellery business. Nandita's keen eye for design, coupled with Baljee flair for marketing and Aayush's knack for technology, formed the perfect trifecta.

Riwaaz quickly became synonymous with elegance and affordability, offering a dazzling array of imitation jewellery that rivaled even the most prestigious brands. From intricately crafted necklaces to statement earrings, each piece bore the stamp of Riwaaz's commitment to quality and style.